Index
Included revisions and rebuilding after a brief change have different causes. Treating every round as creative failure hides scope changes.
What the quote needs to include
Connect hours to assets, revision rounds and applicable briefs. Distinguish internal corrections, included reviews and approved commercial changes.
The dashboard does not arbitrate client disputes or measure creative quality by time spent.
Observe where briefs are approved and how changes reach production. Separate messages may request changes without updating the formal document. The proposal should explain evidence linkage to revision rounds and who confirms classification. Avoid asking creatives to reconstruct every detail after finishing work. A short record made when a change occurs is often more reliable. Acceptance should include an internal correction and an additional client request within the same round. Reporting must separate their causes without duplicating hours. Engagement can begin with improving existing time capture, leaving integration and advanced analysis until the operation can sustain the underlying information. Preserve client approval references for later scope discussions.
Specific acceptance criteria
- Identify the brief used for each production round.
- Separate review hours from additional scope.
- Allow delivery owners to revise classifications.
The exception that determines acceptance
A campaign changes audience after initial approval. Acceptance must explain new hours without retrospectively labeling the earlier asset as defective.
Reference for assessing scope
Official Power BI modeling guidance
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