Index
A multilingual website needs to maintain coherent navigation, offer and contact in each language. Translating texts without reviewing the journey can lead the visitor to forms or services that do not serve your market.
How to evaluate this decision
Define languages, audiences, and equivalent content. Not every page will have an immediate translation; plan absence without redirecting to irrelevant destinations. URLs, metadata, and relationships between versions need to follow the structure. The translation must preserve the real conditions of the offer and be reviewed by someone who knows the language and the commercial context.
Criteria for comparing proposals
- Architecture: map equivalences between pages and navigation rules by language.
- Content: review technical terms, units and service conditions.
- Conversion: Ensure forms and responses follow the appropriate language and target.
A scenario to discuss with the supplier
Hypothetical example: the English version advertises a service available only in Brazil. The website must explain the coverage, avoiding capturing a demand that the operation cannot meet.
What to validate upon delivery
Scroll through pages, language switching and contact sending. Check canonicals, version marking, and links without pointing every page to the translated homepage.
Prepare the conversation about the project
Take Quantum9 markets, languages and reviewers. The scope must include maintenance of equivalences and content, in addition to the technical implementation of the routes.
SEO-ready websites · Map the company's priority