Practical technical SEO checklist for Next.js apps in production.
Index
Checklist for launching with solid SEO
- Dynamic meta tags (Open Graph/Twitter) per page.
- Sitemap and robots updated automatically.
- Schema.org for Article and Organization, depending on the visible content.
- Optimized images and consistent LCP.
- Correct canonical links and alternates.
Rendering
Combine SSG/ISR for static content and RSC to reduce JS on the client. Avoid unnecessary hydration.
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How to turn the topic into a hiring decision
An audit needs to visit the public URL and check the delivered HTML, not just check settings in the repository. Redirects, environment variables, and hosting rules can change canonicals, status, and indexability in production.
What to include in the scope
Include dynamic pages, non-existent routes, pagination, and sharing images. Useful content should be reachable via HTML links. Server-side rendering makes initial delivery easier, but doesn't fix duplicate content or confusing navigation architecture.
How to check delivery
Validate titles, description, canonical, robots, sitemap and structured data on the same final URL. A non-existent address should return 404, and staging environments should not be presented as official public pages.
Reference: Google Search Essentials.